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Marketing strategy of wal-mart essay of wal-mart, the largest walmart’s main strategy is to provide low cost offerings to their customers and so it is marketing strategy is defined by david aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing.
Wal-mart – strategy for target marketing essay sample introduction wal-mart is arranging an extensive direction in their planning, modifying their product and service combine in the region of six demographic target markets: the affluent, empty nesters, hispanics, suburbanites, african americans, and rural residents.