Facebook inc and twitter inc report second-quarter earnings this week both of the social media company’s stocks are close to all-time highs ahead of their quarterly results. Social media ad spend has reached the mobile-tipping point spending on mobile social-media ads, including mobile app-install ads, will surpass non-mobile spend by the end of this year in the us in 2018, two-thirds of social-media ad spend will go to mobile, creating a $91 billion social-mobile market.
The data back this up: mobile advertising was on course to comprise 68% of facebook’s revenue and 84% of twitter’s in 2014, and two-thirds of social media advertising spend is forecasted to go towards mobile ads in 2018, creating a $91 billion market on mobile. Facebook stands tall as the largest recipient of social media advertising dollars in the world—by a long shot emarketer estimates that the company, which will report earnings this week, will take in more than two-thirds of social media ad revenues around the globe this year “facebook is seeing. Facebook is sitting atop a goldmine of social media ad revenue in a popular study conducted recently, facebook inc has emerged as the most profitable social media entity across the world the company owns four of the top-5 social media properties that draw in the maximum active users on a monthly basis.
Marketers are increasingly directing their spending to social media sites where ads blend into users’ newsfeeds on platforms such as facebook and snapchat proving more effective than. A portion of facebook revenue comes from the firehose access, bulk access to the social media data sold to the third parties in december 2014, a report from frank n magid and associates found that the percentage of teens aged 13 to 17 who used facebook fell to 88% in 2014, down from 94% in 2013 and 95% in 2012. Fifty percent of gen z (18- and 19-year-olds) and 42 percent of millennials (20- to 36-year-olds) think social media is the most relevant channel for ads, according to adobe’s state of digital advertising 2018 report meanwhile, everyone over the age of 37 thinks tv ads are more relevant, but they still rank social media second. This statistic shows facebook's advertising revenue from 2009 to 2017 in the most recently reported year, facebook generated 3994 billion us dollars in ad revenues advertising accounts for the vast majority of facebook's revenue.
Ad revenue is up social media advertising revenue is forecast at $513 billion usd for 2018 that’s $1724 per user revenue is set to grow 105 percent annually budgets will double over the next five years according to the latest cmo survey, social media advertising budgets are predicted to increase by 32 percent in 2018, and almost double by 2023.
The mobile picture-sharing app will take in $600 million worldwide this year, accounting for 5% of facebook's worldwide mobile ad revenue this year in 2016, emarketer expects instagram to make $148 billion in worldwide ad revenues, growing 149% over 2015.