Running head: swot analysis of carnival corporation executive summary carnival corporation & plc is an american-british owned cruise company formed in 1972 by the late ted arison and one of the largest globally recognized cruise and vacation companies in the world with one headquarters in miami, florida and one in london, uk, carnival corporation has over 10 cruise line brands and a fleet of.
April 1, 2014 swot analysis 2 company history carnival cruise lines corp and plc is the largest cruise ship line in the industry according to carnivalcorpcom, the company’s website, the firm was founded by ted arison with only one company, carnival cruise, in 1972. Seabourn cruise line (1992) – upscale, luxury brand the largest cruise line operator in the uk at the time, making carnival the biggest cruise ship company in the world carnival now encompasses 10 major brands across markets in the united states, operating metrics analysis) cruise ships typically operate with three classes of crew.
Carnival cruise lines case analysis essay 1264 words oct 28th, 2007 6 pages carnival cruise lines is the largest cruise company in north america and carries more than 60,000 passengers a week. Transcript of swot analysis of carnival cruises swot analysis of carnival cruise lines 2012 carnival cruises announced that they will be bringing their biggest ship into existence of the company in the winter of 2016 there are 6 different classes to carnival cruise lines but the main cruise line of carnival is aimed for people to have.
In 2003, carnival corp merged with p&o princess cruises, the largest cruise line operator in the uk at the time, making carnival the biggest cruise ship company in the world. A business analysis of carnival corp & plc, a global cruise company, is provided, focusing on the strengths, weaknesses, opportunities and threats (swot) faced by the company strengths include brands that cater to different customer segments weaknesses include the impact of the costa concordia. They made a number of acquisitions from 1989-2009 increasing the brand portfolio of the company including carnival cruise lines, princess cruises, holland america line, ibero cruises, costa cruises, p&o cruises, aida cruises, cunard line, p&o cruises australia, ocean village and the yachts of seabourn. Carnival corporation & plc is one of the largest global cruise and vacation companies in the world carnival primarily operates in north america, uk, germany, new zealand, spain, brazil and australia.
Carnival cruise line, the world’s largest cruise operator, has reached an agreement in principle with the canaveral port authority on a new state-of-the-art terminal able to accommodate its new 180,000-ton ship, the largest ever constructed for the line, set to debut in 2020. Carnival corporation & plc is a global company with over 100,000 employees, and a portfolio that includes the carnival cruise line brand - a leader in contemporary cruising and an employer of choice for some of the industry’s finest talent.
Carnival cruise lines primarily operates in north america, uk, germany, new zealand, spain, brazil and australia it is headquartered in miami, florida, with another headquarters in london, uk the company operated 93 cruise ships and was set up as a subsidiary of the american international travel service by ted arison in 1972.